In 1856, the town fathers of a newly founded small town in southwest Indiana petitioned the United States Postal Service to open a post office at “Santa Fe”, Indiana. The Post Office refused, since there was already another town by that name in Indiana. The town decided to change its’ name to Santa Claus, thus becoming the only town in the world with a post office bearing the name “Santa Claus”. The town's unique name went largely unnoticed until the late 1920s, when local postmaster James Martin began promoting the Santa Claus postmark. The growing volume of holiday mail became so substantial that it caught the attention of Robert Ripley in 1929, who featured the town's post office in his nationally-syndicated “Believe It or Not” cartoon.
Today, the town hosts a Santa Claus convention where “professional Santas” from around the globe gather annually to discuss, participate, improve, and learn from each other, on topics that promote the ideals of Santa Claus.
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